Your content marketing plan is a huge aspect of your optimization scheme. If you do not have a plan in place for digital advertising, you are only setting your company up for failure. Here are some of the best things you can do per an SEO company.
First off, an SEO company wants you to understand what content marketing is. Using your existing content, you will be developing new ways to get more new clients to your website. You want them to click through the website, ending up at a goal. This could be to purchase a product, sign up for emails, or simply download something. This process, which is commonly known as marketing funneling, entices individuals, which can provide your company with more clients, greater conversions, or more leads. Essentially, this is a way to get more folks to see your site. These plans allow you to close up the spaces between each stage. This could be you have a great deal of digital advertising for potential customers but not enough for clients to help them decide if the product is right for them.
An SEO company will also tell you you must understand the three stages of a digital advertising plan. These include:
Top of the funnel, also known as TOFU is where individuals are searching for any data about what they are looking for. Many searchers will get familiarized with your products during this portion of the funnel. A positive experience is needed, so the consumer wants to keep learning about what you have. This means you need to answer any questions they may have about your content marketing plan. Some excellent ways to do this include having amazing landing pages, producing How-to guides, providing infographics, showcasing video tutorials, and having e-books. These pieces you craft will provide good information for potential buyers.
The Middle of the funnel, or MOFU, is where folks are interested in what you have to offer. Here potential clients are reading your reviews to determine if it is right for them. You can utilize reviews or customer testimonials at this point to help folks see if your brand is a good fit for them. Case studies are a great way to showcase this, as are how-to guides. Landing pages with excellent content are always a huge plus, as are product overviews and webinars. Be sure content is personalized for your potential clients, as over 70% of potentials expect this to happen. Over 75% of people are not happy when content is not personalized. Thus a poor experience with your brand is formed.
Bottom of the funnel, or BOFU, is where people have searched for what they intend to purchase and are ready to make it happen. Content here should be crafted to help them finalize their purchase. Your digital marketing strategy here should be to show how you are better than any other company selling similar items. Now is the time to build up trust with them. Product overviews are perfect for this, as are success stories. Free trials or demos work great in the BOFU stage.
With each stage, you will need to have enough content marketing to assist potential clients in the goal stage. Be sure to look at all the content you have generated in all three stages. If there are any spaces, you need to add extra content to compensate for this.
If you are looking for content marketing assistance, consider Affordable SEO Company Tampa. They understand what your company needs and how to make it happen. With a wide range of services, there is something for everyone’s budget.