For the first time in the year 2018, search queries from mobiles had surpassed those from PCs. This number grew to 55% in the year 2020. And predictions are that mobile search queries are going to touch a whopping 73% by the year 2025 (Source: CNBC). Where do all these stats point at? What urgency do they cry? The thought of Digital White Labels is, one of the best link building company will always target mobiles from now on.
Mobile Phones have become light enough to get handled by common people globally. Desktops, as compared to phones, are costlier. As per Statista, there are around 6.4 billion mobile phone users worldwide. This comes to around 80% of the world’s population. Alongside mobiles, internet is reaching more and more people every day. Out of these 6.4 billion, around 4.6 billion have an active internet connection. This number says nothing but that websites will now be accessed from mobiles more than desktops. It makes SEO for mobiles a necessity. And link-building will become crucial.
Mobile SEO and Optimization — what is it?
Mobile phones are different in terms of dimension and computing techniques. This makes it necessary for anyone to optimize their websites for mobiles too. It was 2014 when Google had started to label websites as ‘mobile friendly’ on SERP. This indicated that Google was now using mobile-friendliness as a ranking factor. This also suggested that a website will be ranked differently on different devices. This mobile friendliness gets achieved through many ways.
There is one more thing that people should keep in mind – Mobile SEO means almost the same as any other SEO, given the site has been made mobile friendly.
Search Engine Optimization, or SEO, is nothing but a process that helps Google or any search engine know about your website. This helps in providing a better user experience.
How to make websites more mobile-friendly?
Mobile phones come in different sizes, and then there are tablets. Earlier, websites were designed for desktops. No wonder desktop provides more flexibility in terms of design and processing speed. But businesses do not consider aesthetics much. The website must provide some value too. The rise of mobile phone users has called the eyes of business to make websites more smooth and good for phones. This is why search engines now advises making websites more mobile friendly. Here are few ways through which this mobile-friendliness can be achieved:
Use a mobile responsive theme:
A mobile responsive theme is one that adjusts itself according to the devices. You must have seen Facebook opening differently on desktops vs mobile devices. If you open a website on mobile and it doesn’t load correctly, know that the theme is not mobile-responsive.
Avoid any pop-ups:
Mobiles have comparatively smaller screens. This limitation makes it harder for pop-ups to not take a bigger portion of the screen. It acts as a distraction. Suppose you are reading ‘Why Digital White Labels is one of the best link building company?’ and suddenly a popup happens to obstruct you from reading further — your next thought would be exactly opposite to the title of the article. This distraction is now a part of Core Web Vitals, which is a set of few factors collectively acting as Search Signals for Page Experience.
Adjust the button placement and size:
When people open a website for a purpose, there must be a button in front to guide them towards their purpose. For e.g., if anybody visits an airline’s website to book flight tickets, the book button should be placed in a position clearly visible. This again is a part of Core Web Vitals.
Avoid using Flash and Website Builders:
They make websites heavy to load. When you use a website builder, it uses four times more script than it would have taken if done by some website designer. Loading speed is a direct ranking factor. If you can avoid, avoid it. However, there might be a time in future when website builders will become smart and efficient. About Flash: it is heavy and already going obsolete. Loading speed will impact SEO.
Check your URLs regularly through Google’s tool:
Google provides a tool to check if your page is mobile friendly or not. You might want to check it soon if you haven’t yet. Link-Building won’t work for pages poorly built for mobiles. But this will impact only mobile results.
Use spacing wisely:
Due to smaller screen size, space becomes a problem. If your content has too many clickable stuffs, chances are one might end up clicking the wrong one. If there are buttons like Order Now, Hyperlinks, Homepage, Comment, Share etc., make sure you have given them enough spaces and they do not lie densely packed.
Would link-building be different for different devices?
One might easily think that if devices are different, algorithms must be different too. However, this is not the case. Link-Building will only get affected for those pages which are not mobile friendly. If you have hired an agency to do this link-building work, you might want to check with them. Digital White Labels is one of the best link building company, and it assures that the result will impact only mobile searches. This means that the algorithms will be different for different devices, but only in case of mobile-friendliness.
How soon should you be making the transition?
The news is not new and it has been impacting websites for years. There was this update in the year 2015 called Mobilegeddon by webmasters. This update had clearly stated that mobile-friendliness will now be a factor. Websites had suffered for an extended time. According to research done by BrightEdge on around 20,000 URLs, a 21% decrease was seen in the non-mobile friendly websites. Considering that almost 67.6% of clicks get captured by top 5 organic results on SERP, this is huge. This even pushes link-building to go obsolete.
If you have a website already, or are planning to have one soon, make sure you opt for a friendly design and take care of the guidelines provided by Google or any other search engine.